Lack of Imagination Problem in Intelligence
Lack of Imagination Problem in Intelligence Some underrate their competitors because they lack the imagination to envision what they may become. Only getting worse when we outsource our thinking to ChatGPT and Claudie. “Imagination is the beginning of creation.” — George Bernard Shaw Your competitor is small, with limited resources and a narrow focus. You may have analysed them and understand the constraints they work within. You know what they can’t do. Specifically, they can’t compete at the higher end of the market. They can’t develop enterprise features; they cannot afford to have a global team. They can’t match your brand. Competitive Intelligence platform logged. Case closed. They didn’t even get a Strengths and Weaknesses matrix. You have decided your competitor doesn’t pose a real threat. You have classified them as a minor player and therefore assigned only minimal defensive resources. You have also given up picturing what they might become. We have resisted wheeling out the...