What Wouldn’t Your Competitors Do Even If They Could?
The Question Nobody Asks: What Wouldn’t Your Competitors Do Even If They Could? Weekly Winning Strategies? Most competitive intelligence focuses on competitors’ activities. Here’s why the smartest moves come from identifying what your competitors would never do—and doing exactly that. “Basecamp won by refusing features everyone else added. Stripe won by making integration simple when competitors made it complex. Zoom won by serving end users when competitors sold to IT. The pattern: sustainable advantage comes from doing what competitors’ business models prevent them from doing” The Feature Every Competitor Refused to Build A CRM company approached us in 2023 with an interesting yet frustrating observation. They’d interviewed 40 customers who’d evaluated competitors before choosing them. Different customers. Different industries. And different use cases. But the same complaint about every competitor came up in 32 of those 40 interviews: “Their mobile app is terrible. We have...