Competitive Intelligence To study competitor failures
Most people focus on copying what their competitors do well. But you can often learn more by looking at where they went wrong. Here’s how you can get ahead by learning from your competitors’ mistakes before you make the same ones. They put $3 million into engineering, planned for eighteen months, hired a VP of AI, and did all they believed was needed. But they never stopped to ask, “Has any competitor already launched AI content features?” If they had, they would have found out: “Yes, three of them did last year.” “How’s that working for them?” Long pause. “We haven’t really looked at that.” Spend your time looking deeply at these launches If they had spent a few weeks looking into those competitor launches, trying out their AI features, scanning customer reviews, talking to prospects who had tested those features, and following public discussions and support forums, They would have seen that all three competitors launched AI content generation with a lot of hype—press releases, confer...
