Posts

How Competitive Intelligence Transforms SaaS Product Strategy

Competitive intelligence provides the missing market perspective product teams need to make investment decisions confidently. Product planning meetings often stall when debating which features to prioritise, like advanced reporting or mobile apps. Decisions are often based on stories from customers, sales, or competitors. The CPO remarked, “We’re spending $2M on engineering next year, but our decisions rely on whoever argues best. Does anyone know what really wins deals now?” Silence. They collected customer feedback and tracked  competitors , but lacked systematic insight into buying drivers, competitor strengths, and real market gaps. Many SaaS companies make costly product choices based on opinions and isolated requests.  Competitive intelligence  provides a holistic market view, enabling data-driven decision-making and increasing the odds that new investments drive revenue. “We Don’t Know What the Market Wants; Product Decisions Feel Like Guesses” Why Product Decision...
Post a Comment
Read more

The LinkedIn Profile Map: Your Underrated CI Weapon: Weekly Winning Strategies

Image
The LinkedIn Profile Map: Your Underrated CI Weapon: Weekly Winning Strategies If you’re doing competitive intelligence without enterprise tools, this is for you. You don’t need Klue. And you don’t need a Crayon. You need 90 minutes a week, LinkedIn’s search bar, and the discipline to think like an analyst, not a browser. By tracking how a competitor’s team is shifting—who they’re hiring, what they’re renaming, where they’re posting—you can build a working theory of their go-to-market and product roadmap before they tell the world. This isn’t guesswork. It’s people-watching at scale. And it works. Question:  How can LinkedIn profiles be used for competitive intelligence without enterprise tools? Answer:  By systematically tracking title changes, new hires, job descriptions, and content patterns on LinkedIn, you can anticipate a competitor’s go-to-market strategy and product roadmap months before public announcements. Summary:  LinkedIn isn’t just a resume hub—it’s a live ...
Post a Comment
Read more

Stop Guessing: How Cognitive Bias is Sabotaging Your Competitor Analysis

Image
Most businesses lose to competitors not because they lack talent, but because they  believe  their own BS. The same mental errors that help humans survive. The confirmation bias, faulty causality, and fear of uncertainty. These are the exact forces that undermine sharp competitive  analysis . Your biggest competitor isn’t another company — it’s the story you keep telling yourself. Why Competitor Analysis Fails: The Brain Lies, Then Believes Its Own Lies Competitor analysis goes  wrong  when strategy becomes a faith-based initiative. You think you “understand the market,” when what you actually understand is the version of the market your brain invented to make yourself feel secure. Question:  What is cognitive bias, and how does it sabotage competitor analysis? Answer:  Cognitive bias leads teams to misread competitor behaviour by building narratives based on feelings or assumptions rather than verified data. This distorts strategy, leading businesses ...
Post a Comment
Read more