How Competitive Intelligence Transforms SaaS Product Strategy
Competitive intelligence provides the missing market perspective product teams need to make investment decisions confidently. Product planning meetings often stall when debating which features to prioritise, like advanced reporting or mobile apps. Decisions are often based on stories from customers, sales, or competitors. The CPO remarked, “We’re spending $2M on engineering next year, but our decisions rely on whoever argues best. Does anyone know what really wins deals now?” Silence. They collected customer feedback and tracked competitors , but lacked systematic insight into buying drivers, competitor strengths, and real market gaps. Many SaaS companies make costly product choices based on opinions and isolated requests. Competitive intelligence provides a holistic market view, enabling data-driven decision-making and increasing the odds that new investments drive revenue. “We Don’t Know What the Market Wants; Product Decisions Feel Like Guesses” Why Product Decision...