Octopus Competitive Intelligence

Uncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis: Weekly Winning Strategies Listening to the quiet voice in a competitor analysis is an art as much as a science. It involves tuning into subtle, often overlooked signals. These are early signs of trends and shifts in competitors’ behaviour. In the noisy world of flashy announcements and bold moves, a quiet voice often holds the best intel. “The loudest competitors may dominate the headlines, but the quietest signals often hold the keys to your next big move.” Those who can perceive and interpret these faint signals gain a big advantage. Here’s how to harness this concept in competitor analysis. The Value of Subtle Signals Competitor analysis often focuses on loud signals. Examples are press releases, major product launches, and high-profile marketing campaigns. These are easy to spot and interpret but are also widely available and analysed by everyone. The real edge comes from understanding what isn’t sai...

When analysing competitors or assessing market trends, the  order  of operations matters more than you realise. Many jump straight into gathering data. And lots of it. Without pausing to consider sequence, often where strategic insights are born. Look at the order in which you do things. And don’t leave the most important thing out. Here’s the usual approach: You identify competitors. You know, the usual ones or the ones that have been a pain in the ass that week. You ask the opinions of those who have been with the company for a while. They give you many opinions, hearsay and facts that used to be true. People sit around the table, offering suggestions. More senior team members get heard. Anecdotes quickly become facts. But they want you to find out everything on X and, of course, Y. You start collecting every piece of data you can find. Web traffic, pricing, customer reviews, and product features. You may spend $140,000 on a Gartner report or $40,000 on CI Software, but...