Octopus Competitive Intelligence

  Competitor Analysis: Beyond The Hype And The AI Machine: Weekly Winning Strategies There’s no shortage of flashy battlecards and get-rich-quick competitive intelligence hype out there. Every competitive intelligence software platform has an AI function to save you from bothering to read secondary information. These functions are useful and powerful, but there are other answers. The market is flooded with tools and templates promising instant insights and easy wins. If one more AI guru emails me about how their tool can make me millions by pressing a button, I may have to strangle them. It’s the same people who proclaimed the metaverse or NFTs last year. If you made $22 million selling a picture of an online monkey, why are you selling some bullshxt AI training course? But when it comes to providing impactful competitive intelligence, fundamentals matter. Don’t be fooled. There are no shortcuts. There are no easy templates to fill out. No buttons you can push to generate C-suite-w...

10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies Tiny habits can set you apart in the relentless game of market dynamics. Here are ten micro-strategies to gain a significant competitive advantage. To enhance your competitive edge: 1. Scan Industry News Daily Dedicate 10 minutes each morning to read industry trends and competitor movements. Staying informed keeps you ahead. Ask questions like: so what? What does it mean? And what if? Asking these questions rather than clicking on the links CI software provides will enhance your competitive edge. 2. Conduct A Weekly Analysis Every week or so, reflect on your strengths, weaknesses, opportunities, and threats. A simple habit to unearth insights that could shape your strategic decisions. Once a month or so, take one of your competitors and, with your team, ask. Right, what’s going on with the competitor? Where are they winning? What are they developing? Where are they weak, what’s their thinking, etc? Put yourselve...

Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of customer most likely to want to buy from you. Considering factors like industry, size, location, budget, needs, and challenges. Knowing your ICP lets you create marketing and offerings to attract and retain the most profitable types of customers. Here’s how to use ICP for your competitive advantage. Brilliant Customer Service Great market positioning is about more than having a unique product. It’s about delivering brilliant customer service, using technology and innovation, building a strong brand identity, and creating a memorable customer experience. However, these efforts are only possible by first isolating your ICP. Knowing your target customers allo...

Trusting Your Gut In Market Analysis Is A Balancing Act Weekly Winning Strategies If something doesn’t feel right, it isn’t. Your gut instinct can be a powerful tool, honed through years of experience and countless observations. However, this wisdom comes with a health warning: Don’t let your gut feeling and industry experience blind you. It’s about using and trusting your gut. The Power Of Intuition Intuition isn’t a mystical sixth sense that only special forces soldiers have. It’s the brain’s ability to recognise patterns and quickly judge based on past experiences. In our fast-paced environment and within competitor analysis, this can be invaluable. When trends subtly shift or a competitor makes an unexpected move, your gut might pick up on these changes before any report does. That internal alarm bell signals that something is off, suggesting that you want to dig deeper. The Perils Of Overreliance I recently read the profile of a successful investor within Sequoia who proclaimed he...