Outdated Battle Cards Are Frighteningly All Some Experience Competitive Intelligence
The allure of battlecards is like a siren’s song. This tool will give you everything you need about your competitors and markets and how to beat them to the next deal. It is enticing yet potentially misleading. But are they truly the strategic answer they’re made out to be, or just a buzzword-laden mirage? So bang up-to-date or outdated battle cards? Are they the answer? More Hype Than Help After reading Crayon’s interesting formula for battle card success, I decided to write this article. They state that quality, accessibility, and enthusiasm lead to adoption. It sounds deceptively simple. Yet, the essence of a battlecard’s usefulness is often lost in translation. And getting to the point, I think Crayon are missing the point. Certainly, in the article they just published. Extract from a Crayon marketing article The core issue with battle cards? Relevance and timeliness. Most battle cards we see are swamped with information that is either outdated or irrelevant to the ...