Octopus Competitive Intelligence

What Separates You From Your Competitor And Competitive Intelligence Research? In today’s highly competitive business environment, it’s crucial to differentiate yourself. You still had to stand out even when it was not so competitive. It is not enough to offer a quality product or service; you must also communicate what sets you apart. This article is called what separates you from your competitor and competitive intelligence research explores the factors. And provide actionable tips for standing out in your industry. So what separates you from your competitor? Unique Value Proposition A unique value proposition (UVP) communicates the primary benefit of your product or service. How it solves a problem or fulfils a need, and what makes it different from similar offerings on the market. Your UVP should be concise and easy to understand. And compelling enough to convince potential customers that you are worth their time and money. To develop your UVP: Start by identifying your product or ...

Competitive Intelligence Financial Services On How To Improve Market Share Case Study Our client, the CEO of a well-known firm of UK financial advisors, wanted to know how to bring the efficiencies of technology into their business and improve their competitive advantage. This case study offers an example competitive intelligence financial services project. What Was The Situation? A UK financial services company sought to comprehend why its customers still favoured human, financial advisors while its competitors were transitioning to automated online tools. The firm’s reliance on a vast financial advisor network put it at a competitive disadvantage, and the CEO faced pressure from the board of directors to implement changes. The firm of advisors needed to identify whether the issue lay with the:  Quality of its online tools Peculiarities of its customer base Something else  Spoiler: it was something else 🙂 What We Did Through extensive analysis of multiple interviews, we succ...

Competitor Pricing Strategies And Secrets Unveiled For Competitive Advantage Competitor pricing is something we are often asked about. It’s a critical aspect of any business, influencing market positioning, customer perceptions, and profitability. Delving into competitors’ pricing strategies is essential to gain a competitive edge. But remember, pricing is not the only game in town. You must be aware of many other things to ensure a competitive advantage.  But pricing is usually the first thing people want to understand. In this article, we explore six questions surrounding a competitor’s pricing. To shed some light on their decision-making processes. And uncover potential advantages for your own business. How Does Our Competitor Determine Their Pricing Strategy?  Understanding how a competitor determines their pricing strategy provides valuable insights. Not how, not what. Factors like these all play a role in your industry: Production costs Market demand  Target audienc...

Introduction  Standing out from the crowd is hard in our highly competitive and ever-so-noisy business landscape. But it’s also crucial for your long-term success. Traditional competitors are pecking away at your profits, and alternative solutions are getting in the way of your profits and threatening your bottom line. Then there are the disruptors looking to throw a bucket of freezing cold water over your plans and competitive advantage. These are coupled with industry and tech experts and influencers springing up from every direction. Some have five years of knowledge, and some have five minutes. But all listened to by someone. This adds to the noise long before politics and the economy get in the way. This article explains the Importance of Competitive Differentiation. Before we begin we are delighted to be named as the number one competitive intelligence blog in the world by Feedspot. You can see the list here:  https://blog.feedspot.com/competitive_int...