Octopus Competitive Intelligence

As the internet and technology become more pervasive, deepfake technology is increasingly prevalent. This situation makes the job of competitive intelligence and OSINT professionals much harder. It’s becoming more difficult to distinguish between real and fake news. Deepfake combines AI with machine learning to produce realistic images and videos. But how can open source intelligence (OSINT) techniques and questioning detect it? This article title is Competitive intelligence deep fake technology, and Joe Biden on a skateboard. Growing Problem Deepfake technology is becoming increasingly popular. It’s generating an enormous amount of sophisticated content and making the most of the massive and ever-increasing amount of available biometric and AI data. Technological developments have increased the profile and capability of Deepfake technology. So the threat to knowing what’s real and what’s really going on is growing daily. And, of course, knowing what’s not going on. They are making...

SWOT analysis is one of those popular tools many use but rarely get the most out of. As you will likely know, it systematically evaluates strengths, weaknesses, opportunities, and threats. And then identifies potential areas of improvement. Despite its usefulness, many SWOT analysis exercises often fail to anticipate future challenges. We will briefly examine some reasons for this failure and suggest ways to improve SWOT analysis exercises. This article asks Why SWOT analysis fails and how to do something about it. And read on if you are wondering why the picture of an alarm clock. Lack Of Creativity A reason for failing to anticipate the future in these exercises is the lack of creativity. Yes, the exercise is usually as dull as dishwater. SWOT analysis often follows a standard format. This leads to a lack of creativity and a failure to consider unconventional ideas. Future challenges are often unforeseeable, and they may require creative solutions. Failure to consider strange/weird i...

Competitive analysis is an essential part of any business strategy, as it allows you to understand the strengths and weaknesses of your competitors and identify areas where you can improve your own offering. In this blog post, we will explore the best ways to research your competitors and gather information to inform your competitive analysis. Put simply, how to do competitive analysis if you have not done it before. First Steps One of the first steps in researching your competitors is to identify who they are. This may seem obvious, but it is important to be as specific as possible in your definition of a competitor. For example, if you are a small retail store, you may consider other small retail stores in your area to be your competitors. However, you may also want to consider larger retailers, online retailers, and even stores that sell similar products but are not in the same location. Once you have identified your competitors, the next step is to gather information about them. Fo...

The Impact Of Rapidly Lower IQ And Its Effect On Your Business There are increasing concerns about the significant reduction in improved rates of IQ. This is essentially a global phenomenon and has been changing for some time, the situation should now be considered seriously by employers as part of the long-range, and to be frank, the not-so-long term represents a worry too. So What? Why should organisations be worried? Hopefully, it’s a question substantially apparent to most. But for those who think this isn’t ‘an issue’ or perhaps simply just don’t care, the question is important because a lowering IQ has many impacts on the business world in the long term. But potentially, in the shorter term, for example, reduced cognition means lower productivity, less attentiveness, less reliability, more absenteeism, and a whole host of other knock-on effects. Reduced Buying Capacity The impact on a buying population that is ‘less employable’ translates to lower spending power and less aspirati...

Four SWOT Analysis Mistakes That Make It An Entirely Pointless Exercise SWOT analysis is a popular tool you may have heard of once or twice. Especially if you have been to your local business school. It’s used by many businesses, often incorrectly, to assess their:  Strengths Weaknesses  Opportunities Threats What is a SWOT analysis?  No points for knowing what the SWOT acronym stands for. However, did you know it is often misused? Resulting in incomplete or misleading analysis. This article reveals the four SWOT analysis mistakes that make it an entirely pointless exercise. And  How to do SWOT Analysis With Competitive Intelligence Questions Here are four common mistakes and tips on how to do a SWOT analysis properly: Focusing Only On Internal Factors Many organisations only look at their internal strengths and weaknesses and ignore external opportunities and threats. To do a SWOT analysis properly, it’s essential to consider internal and external factors. It’s crea...

Competitive intelligence is about collecting, analysing and distributing information about competitors and markets. So you can make informed strategic decisions. While data plays a crucial role in competitive intelligence, it is not data-driven. This article will explain why competitive intelligence is not solely dependent on data. Or, to put it more bluntly, why competitive intelligence is not data-driven. Don’t Jump Into The Water Without Checking For Rocks Let’s face facts. If you have a problem to solve, you dont jump straight in and find the data to solve it.  Competitive intelligence first steps  is that you need to know the following:  What the problems are How will they affect you Where the best place to find the information will be Information only becomes data once it has been sorted, synthesised and collated. But you really need to know where you will find or who will know the answers you are looking for.  Competitive intelligence involves collecting infor...

Some Example Competitive Intelligence Questions To Help Start Your Project There is a common misconception that Competitive intelligence is somehow data-driven. While data plays a crucial role in competitive intelligence, it is not entirely data-driven. This article offers some example competitive intelligence questions to help start your project. If you have a problem to solve, you dont jump straight in and find the data to solve it. You need to know the problems, how they will affect you, and the best place to find the information. Information only becomes data once it has been sorted. But you need to know where you will find or who will know the answers you seek. It’s also important to  How to Define Your Target Market  and the competitors within it. Our Free-To-Download Competitive Intelligence Checklist . Please feel free to download our Competitive Intelligence Question Checklist. Defining questions is crucial to ensure that you get the information you need, and we ...