Octopus Competitive Intelligence

Why competitor analysis frameworks are important when wanting to grow All businesses need to undertake a competitor analysis framework. Beyond simply identifying competitors, it also allows you to identify opportunities, risks and your route to success. This article asks why competitor analysis frameworks are important when wanting to grow. It’s important to understand your market and determine your next steps by evaluating a competitor’s offer. And not just their strengths and weaknesses with a poorly constructed SWOT analysis…. Sorry list. This article looks at how you can use a competitor analysis framework. From tech startups, established businesses, brands or sole practitioners, a framework is useful. The framework is usually composed of five stages: Firstly, list your competitors and their products. Then, describe their marketing efforts. Note their strengths and weaknesses. Then draw your conclusions and determine your next steps. First, you must list your competitors Compet...

The fintech United Kingdom fifty movers and shakers in 2022 The UK has recently enjoyed a very successful track record in fintech startups. The fintech industry is growing at an incredible rate and, until very recently, has shown no sign of slowing down. New startups and software are introduced yearly to make the financial services industry more efficient and user-friendly. From blockchain technology and digital wallets to Artificial Intelligence and machine learning algorithms, fintech has become incredibly dynamic, with new innovations popping up daily.  Fintech innovation has significantly impacted the finance sector; from personal finances to business banking, almost every area of finance has been impacted in some way by fintech or related technologies.  However, with so many different sub-sectors within the financial services industry, it isn’t easy to see precisely where fintech will have its biggest impact on our lives in the future. Here we will take a look at how...