Octopus Competitive Intelligence

  The Open Banking initiative is growing but what are the challenges for the sector? In light of the Open Banking initiative in the UK, what matters for businesses going global? Across Europe, adoption is rising. Yet, how does worldwide adoption compare? And what are the implications for businesses going global? Yes, the Open Banking initiative is growing but what are the challenges for the sector? In the last year, several countries have progressed far in the effort to open finance. But we wanted to see how much the global open banking landscape is changing. There are some cutting-edge open banking solutions. We address the global status of open banking, where the opportunities are, and more. What is the Open Banking initiative? Open banking is a new way for banks and their customers to interact. Traditionally customers were locked into one bank. They were unable to take their business anywhere else easily. Now with open banking, it’s possible for a business, like a third-party ap...

Why Competitive Intelligence has never been more important It’s essential to keep up to date with your competitors. A structured way to do this is to create a working Competitive Intelligence process. Getting valuable competitive insights provides you with more certainty and competitive advantage. With this approach, you will have more than enough analysed information to hand over to your team. This is why those who wish to build sustainable business advantages. Namely, sales and marketing professionals are choosing to focus on leveraging Competitive Intelligence. To improve their decision-making when it comes to sales and customer success. Helping them on the front lines. Why researching competitors takes more than just searching through Google Believe it or not, Competitive Intelligence takes up more than a quarter of Google searches for competitor updates. Businesses need a deep, continuous understanding of their competitive landscape. Many companies research their competition from ...

  How does Competitive Intelligence show it’s all a big lie? Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. The expected monetisation of every human transaction for a speculative investment possibility. But is this really the answer to obtaining meaningful insights? This article asks how does Competitive Intelligence shows it’s all a big lie? As a result, you have to get ready for a whole plethora of companies approaching you with product offers. As they seek to leverage your data for a monetary incentive. In doing this, it’s evident that the providers are themselves brokering our data. And looming it into massive data feeds that fuel the new marketplace.  Here is a list of all the tracking associated with a single online search for the British Daily Mail. Tracked by companies, it’s unlikely you have heard of.  Click here Paying for your...

  My competitors are flooding the market, so how can we be more competitive? In this article, we ask if my competitors are flooding the market, so how can we be more competitive? The answers are based on offering brilliant customer experience, value and the targeting of poorly served markets. Here are a few ways to stand out from your competitors in. Ways create a more decisive competitive advantage. With the world opening up to the global competition, an online retail store in deepest Peru can compete in the same field as the Amazon’s of this world.  It’s very likely that customers wouldn’t see you when looking for what you do. Overlooking you unless you offer them a reason not to. This is why it’s critical to deliberately try to be more competitive. To stand out. And it’s not about lowering your prices and hoping the customer will choose you over them. Just because you are cheaper. They will still not see you or go elsewhere when your competitors cut their pricing. And ...

  How to define your strategy statement, objectives, scope, and competitive advantage In business, a strategy statement outlines the strategic goals of a company. The message should be clear and concise and outline the company’s steps to achieve its goals. A well-written strategy statement is a powerful tool for driving growth and profitability. We introduce how to define your strategy statement, objectives, scope, and competitive advantage. What is a strategy statement? A strategy statement should convey your company’s strategy within the workforce. It’s essential to help teams understand their goals and roles in executing strategy.  Without a well-defined strategy statement, you may be pulled in different directions. And you can quickly lose your focus. A bad one is even worse. Packed with pointless words you think you should include is dangerous. It will distract you, alienate some of your customers and make you prone to jump on any cool bandwagon. The strategy statement ha...

  Communicating Competitive Intelligence and the bloody big ship and how to present your findings You know there’s more to Competitive Intelligence than SWOT competitor analysis? Or battle cards and collecting tons of data? And most importantly, analysts must present their findings in the best way possible. This is called Communicating Competitive Intelligence and the bloody big ship and how to present your findings. The insight you have worked hard to find. © 2012 EON Productions Everyone is different Each Intelligence end user may need a different message. Some may prefer the details of how we came to find that piece of insight and the perceptions and thinking behind every option.  But every audience will expect you to have a point of view and an opinion on the situation and the data you have used. And everything you claim must be backed up with verified data.  What do they want to know? Some decision-makers want to know, see and study every piece of data. But others wi...