Octopus Competitive Intelligence

  Competitive Intelligence actions to create positive outcomes Competitive Intelligence is something that can fit into the strategy of any business. It doesn’t matter what your product or service is. There will be competitors out there who are striving to get ahead of you. In your the same market, finding ways to stand out from the crowd. This article defines the Competitive Intelligence actions to create positive outcomes. Competitive Intelligence could benefit your entire company. It could help many of your teams, including: Marketing teams Sales teams Customer success teams Executive team Product marketing And more Let’s look at some actions to create outcomes for you using Competitive Intelligence. Sales enablement strategy actions Not surprisingly, Competitive Intelligence research involves looking for information about your competitors. Assess their products, pricing, and services and many other things. Whatever you find would help your entire company, your sales team especia...

  Why Competitive Intelligence is powerful and needed for your competitive advantage Competitive Intelligence is a vital tool for any business. We ask why Competitive Intelligence is powerful and needed for your competitive advantage. Making informed decisions is hard if you don’t truly understand your business environment. Every experienced marketer has heard of Competitive Intelligence, but Less knows its real power. Often Business Intelligence and Competitor Analysis are confused with Competitive Intelligence.  Now, admittedly, in some respects, these terms could perhaps overlap with each other. Still, the Competitive Intelligence process is far too distinct not to stand out on its own. So, this begs the question, what is Competitive Intelligence?  What actually is Competitive Intelligence? Competitive Intelligence is a process that involves gathering information on your company’s competitors. Analysing your findings and using them to your advantage. Competitive Intell...