Octopus Competitive Intelligence

  Why investors need Competitive Intelligence to create better returns? This article explains why investors need Competitive Intelligence to create better returns? When browsing social media and Linkedin can be frustrating at times. And you see investors telling you how much return they made from their latest investment. Or, this is great, and more of it, please.  What about the mistakes? But you never see an investor saying that they screwed up an investment. And telling everyone these sort of things: The product’s IP was tremendous, but someone else brought something out and killed us. Or the latest investment went south because the market was just not there.  Or we have just had to get rid of the founders because they were useless. We had a personality clash from day one. The founder wouldn’t listen to anything or anyone. The company ran off with my money. The founder thinks he is Mark Zuckenberg and spends the day playing the Oboe rather than getting on with it. We le...

  Competitive analysis is essential for any business so take time to research Regardless of size or age, a competitive analysis is essential for any business so take time to research your competition, you can learn what strategies they are using. Of course these strategies can be either unique to them. Or may even be things you could adapt yourself and improve your business. By understanding what your competition is doing, you can create a plan to beat them at their own game. By taking the time to research your competition, you can learn what strategies they are using. Conducting a competitive analysis includes: Analysing their marketing strategies: What are they doing to attract customers? What are their advertising campaigns like? Reviewing their product offerings: What are the features of their products? Are they innovating in the market? Knowing how your competitors are perceived creates insight into your strengths and weaknesses. After all, if you are collecting information ab...

I n this cut-throat world, analysing competitors is essential to business operations. In this article, we ask How To Get Ahead Of The Competition In 5 Easy Steps. While finding information about competitors is somewhat easy with a simple Google search, you can also easily drown in the colossal amount of  data . Especially in those dark and dangerous fabled data lakes and swamps. To avoid it, you need a robust, effective, and systematic approach that helps you understand what your competitors are doing and what are their strategies.  Robust competitor analysis Robust competitor analysis includes these steps: Understand where should you focus your research Figure out authentic data sources Categorise the significant data Use the analysis framework to understand the data Offer the in-depth research insights to respective authorities These steps are simple, repeatable, scalable, and most importantly, adaptable to any business niche.  Public announcements Companies announce th...

  Why is Competitive Intelligence the killer secret to your success? This article asks why is Competitive Intelligence the killer secret to your success? Strategy without Intelligence isn’t a strategy; it’s guessing. Competitive Intelligence assists you in understanding your competitor’s business models. And assess their relative strengths and weaknesses versus your own.  What is Competitive Intelligence? Defining what Competitive Intelligence (AKA Market Intelligence) is has been contentious for years. Well, since data analysts nicked the term Business Intelligence off us. SCIP definition Strategic & Competitive Intelligence Professionals define the subject as: Competitive Intelligence is a discipline that enables organisations to reduce strategic risk and increase revenue opportunities by having a deep understanding of what has happened, what is happening, and what may happen in their operating environment.  Finding, sorting and critical analysis of information We d...

  Why finding competitor pricing information using Competitive Intelligence is the way forward. For a new business entrant, pricing the product or service can be overwhelming. Depending on your existing products and those of your competitors, pricing can pose a challenge. So to maximise revenue and profit, you must develop an effective pricing strategy. And this article suggests why finding competitor pricing information using Competitive Intelligence is the way forward. How to find competitor pricing information using Competitive Intelligence Knowing what works and what doesn’t shows why an effective pricing strategy is important. A company can opt for various pricing strategies based on  many factors  determining where the focus is. Either units sold, overall market share or pricing to stop competitors from entering a market. Thus,  pricing is a crucial component of Competitive Intelligence  and marketing strategies. The price is the first thing consumers noti...