Octopus Competitive Intelligence

  Why Competitor Analysis in SaaS tech is essential for competitive advantage? If you are in the Software-as-a-Service (SaaS) business, you dont need us to tell you the industry is changing. Almost daily new competitors and new solutions are appearing, cancelling out the darlings of the SaaS industry. Here we ask why Competitor Analysis in SaaS tech is essential for competitive advantage. You know you have to constantly develop better ways to stay ahead in the market and attract more customers. You need a strategy to keep moving forward within the sea of ever-changing rules. And most importantly, to find out what makes you stand out from your competitors. And once you stand out, you have to stay ahead and be aware of those sharp rocks which can stop your journey in its tracks.  To keep moving forward with your growth, you need to know how to do competitor analysis. SaaS business competitor analysis allows you to make the most of your potential. And gain insight to rise further...

  How to use Competitive Intelligence to uncover your competitors’ strategies To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their patterns and behaviours, you can create a competitive advantage. This article suggests how to use Competitive Intelligence to uncover your competitors’ strategies. Uncover your competitors’ strategies Do you know your understanding of your competitors is highly likely to be entirely wrong? And if you don’t have any Competitive Intelligence in place then you will be entirely wrong. Do you know how powerful it is to  understand what your competitors are actually doing instead of thinking you know ? And more importantly what they are going to do. Success and failure depend on how much you know your competitive environment. And yes, it’s not just about competitors. What is Competitive Intellige...

  Researching your competitors is more successful when you actually look Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is more successful when you actually look. It may sound flippant, but many don’t or leave it to a platform—job ticked off the today list but insight not even seen. In the world of business, organisations must stay ahead of the competition. This means being aware of what threats and opportunities are out there. And determining what the future competitive landscape looks like. However, if you’re not looking for it, you’re likely not going to find it. That’s why businesses need to be aware of these threats and look for ways to counteract them. Researching your competitors to know them inside out will give you more confidence. Confidence that you are setting your prices competitively. Enable you to respond to their market...

  Starting a Competitive Intelligence Project Sometimes there’s a reluctance to dip a toe in the water regarding Competitive Intelligence. In this article, we suggest ways to starting a Competitive Intelligence Project. Many businesses feel that they do not need to or cannot afford to spend the money on this type of research. But, as we see more and more, this is not the case. There are many significant benefits to Competitive Intelligence, with the main one being the creation of competitive advantage for your business. But there is a reluctance, and it’s mainly down to these sort of reasons: They have used a cheap offshore research outfit and have been well and truly taken for a ride Or used a Competitive Intelligence collector only to find it’s just market research. Nice to have but not earth-shattering Or the Competitive Intelligence software platform is not the answer. And actually, it’s really an SEO platform And the most common reason, they dont know where to start This artic...

  How to spy on your competitors and stay ahead of the competitive advantage game? There are many ways to gather information about your competitors and customers. These can include interviews, surveys, focus groups, and market research. By understanding what your competitors and customers are doing, you can create strategies to stay ahead of the curve and improve your business. This article asks how to spy on your competitors and stay ahead of the competitive advantage game. Find out as much as you can about your competitors, customers, and offerings. Such as: Who they are The key people in their teams The products or services customers buy Do different customers buy different products or services? what do their customers think your competitors’ strengths and weaknesses are Who are their customers? How often do they buy? What makes them buy from them? How long do they tend to remain as customers of your competitor? And why? Have they recently had an influx of customers and why? Wha...

  What Competitive Intelligence professionals can take from watching Killing Eve? We are fans of Killing Eve. Right from episode one, it oozes humour mixed with vicious psychopathic killing. It’s not every day you’ll see the following headline. What Competitive Intelligence professionals can take from watching Killing Eve? Headlines usually are about how battle cards or access to a portal will change your life. For those who dont know, Killing Eve is a departure from the typical crime drama. The show centres on an MI5 officer, Eve and an assassin, Villanelle, as they chase each other across Europe. The show is sprinkled with humour, making it an excellent watch for anyone looking for a laugh. However, it’s a dark and violent world beneath the comedy, where people are killed for fun. But what’s it got to do with researching your competitor or Competitive Intelligence? Watching Killing Eve gives us insights  Watching Killing Eve gives us insights into the daily world of Competit...