Octopus Competitive Intelligence

  How Competitive Intelligence helped a household name decide its future direction. A Competitive Intelligence case study This is a case study where we looked at two new potential markets for an online household name. They got an excellent insight and more certainty to base to decide which direction to take.  You know how You know how you are an established company known for a particular well-known product? Your brand adorns the advertising hoardings around Premier League football teams pitches. But you realise that there is so much more you can do with your tech and financial resources. Perhaps in a less competitive environment? What we did This was the first time the company had used a Competitive Intelligence advisor. So, they did not know what to expect. They had written a good market research brief and selected us because we challenged them. We suggested alternative areas, questions and ways of thinking. Others just put a standard price breakdown into a document and agree...

  What’s the most important Competitive Intelligence & Market Analysis skill to have? “My apologies for this letter being so long. Had I more time it would be shorter” Balise Pascal  So, what’s the most important Competitive Intelligence & Market Analysis skill to have? Well there are many skills required and the most important will no doubt be debatable. However the articles offers our thought on the subject. We recently spoke to a new client. They had just spent considerable cash on a large Security/Corporate Intelligence company. They got a massive market report packed with clever words and lines and lines of data. And they took them to the cleaners (their words, not ours). Partner sells the work, and fresh graduate does the job. They didn’t get any answers. Much of the problem was down to the preparation of the project. It is clear that there was no definition or discussion of: What they wanted to know Why do they want to know it What they were going to do with it ...

  What Competitive Intelligence and antelopes might teach you about winning? Often it’s not sufficient to simply observe your competitor, perhaps tracking what they are doing and checking their pricing. Or maybe listening to the gossip from the sales team when you win or lose a deal. This article asks what Competitive Intelligence and antelopes might teach you about winning and losing and being a predator or prey. An undeniable advantage is to try and think like your competition, not doing what you would usually do in certain situations instead of interpreting what they would most likely do if faced with a similar condition and making judgements based upon this different perspective. Welcome to the jungle Just like in the animal kingdom, we all have a natural habit of viewing everything from our world perspective. We naturally but inadvertently tend to think like an antelope on the savanna, hopefully remaining aware of dangers or threats and making sure we hopefully don’t become so...

  What Competitive Intelligence can do for you in 2022? The new year is here and gone, and you may be thinking about 2022 financial year planning. Many things happened in 2021. The business has started to grow again from all the problems. And you don’t need us to tell you about the obvious challenges we are have faced last year and the year before. So, how are you going to use Competitive Intelligence throughout your organisations?  What key Competitive Intelligence goals do you have to go forward with? What do you want to find out? And what do you want to increase your certainty on? You should also look at how your Competitive Intelligence performed last year. Understand how Competitive Intelligence can help with your product road map and current and future market position. Go back to basics (if they are basics) with a refresh of your SWOT analysis. Take a look at your customer retention strategies and how Competitive Intelligence helped you win more deals. This article asks ...