Octopus Competitive Intelligence

  How Competitive Intelligence helps product road mapping to success You and your competitors need to be more agile when introducing a product or service to the market. So in turn, you have to be better than them when successfully getting a product to market. You need to know what they want and why you’re the best in your market sector. However, it doesn’t need to be such a difficult task to undertake. And knowing what your competitors are up to will give you an advantage. This article explains how Competitive Intelligence helps product road mapping to success. Competitive Intelligence helps product road mapping to success Competitive Intelligence gives you more certainty and competitive advantage in this ever-changing world. So when thinking about the situation, it’s essential to use Competitive Intelligence.  So, what can Competitive Intelligence ever do for you? Competitive Intelligence will improve your certainty and help you make better decisions. Help you understand your...

The new year is here, and you probably think about 2022 planning. Many things happened in 2021. The business has started to grow again from all the problems. And you don’t need us to tell you about the obvious challenges we are have faced last year and the year before. So, how are you going to use Competitive Intelligence throughout your organisations? What key Competitive Intelligence goals do you have to go forward with? What do you want to find out? And what do you want to increase your certainty on? This article asks what Competitive Intelligence resources do you need to move into 2022? A good understanding of the opportunities So you may have a reasonable and ever-growing understanding of the competitive landscape you work in. You have isolated the many opportunities to go forward with. You have seen the benefits of Competitive Intelligence, and you either want to talk to us to see how we can help, set up or enhance your own Competitive Intelligence department. Of course, we c...

  How does Competitive Intelligence show it’s all a big lie? Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. The expected monetisation of every human transaction for a speculative investment possibility. But is this really the answer to obtaining meaningful insights? This article asks how does Competitive Intelligence shows it’s all a big lie? As a result, you have to get ready for a whole plethora of companies approaching you with product offers. As they seek to leverage your data for a monetary incentive. In doing this, it’s evident that the providers are themselves brokering our data. And looming it into massive data feeds that fuel the new marketplace.  Here is a list of all the tracking associated with a single online search for the British Daily Mail. Tracked by companies, it’s unlikely you have heard of.  Click here Paying for your...

  Why Looking back at your Competitive Intelligence performance is important The article explains why Looking back at your Competitive Intelligence performance is important. The new year is here, and you are probably thinking about 2022 planning. Many things happened in 2021. Businesses stalled in many sectors have started to grow again after all the problems. Some haven’t yet, and others have been flying throughout. And you don’t need us to tell you about the obvious challenges we are have faced last year and the year before. That subject has been done to monotony. And it’s not over yet.  So, how are you going to use Competitive Intelligence throughout your organisations? What key Competitive Intelligence goals do you have for 2022? What do you want to find out? And what do you want to increase your certainty on? Look back at the market Before looking at what you want to do in 2022, it’s essential to review what you did in 2021. To understand what went well and what you could...

  How to look at your competitors using Competitive Intelligence How to look at your competitors is a quick list of things you can do to start thinking about them. To develop your competitive advantage in your market. And of course, it has to be a list of eight.  1. What do they do differently? Look at your competitors and define what they do differently to you, how they are selling, marketing and communicating their message to the world. And also their supply chain, products, terms and pricing strategies.  2. What are they good at? Work out what they excel at and what their customers like about what they do.  3. How can you emulate them? How can you take what they are doing and improve on it? To a point where you are going to attract more customers. Perhaps even their customers. Look at their product and techniques to make them better. What is Competitive Intelligence? Competitive intelligence is the finding, sorting and critical analysis of information. To make sen...

  What Were the best Competitive Intelligence related books in 2021 This article asks what were the best Competitive Intelligence related books in 2021. We have compiled our list in no order but feel that each of these books bring new ways of thinking. Or have developed established systems in one industry and given them new life. 1.   Creative Acts for Curious People By Sarah Stein Greenberg Written by the Executive Director of Stanford d.school. Creative Acts for Curious People is a practical resource to help your creativity. Stories and exercises from leaders at organisations such as IDEO, Stanford and Google.  2.   Thinking Better: The Art of the Shortcut  By Marcus du Sautoy The author looks at the history and applications of mathematical shortcuts. And shares strategies to help us make dilemmas in life less complicated. He claims that mathematics contains excellent thinking methods and offers shortcuts in this how-to guide. With puzzles and problems, the bo...

  What’s Your Competitive Advantage that will help beat your competitors? This article asks the following question. What’s Your Competitive Advantage that will help beat your competitors? Understanding competitive advantage is one of the most powerful things you should know. As the more certain about competitive advantage, the more confident your decision making. And then act positively.  The first place to start is to ask yourself a straightforward question. Which sometimes is very difficult to answer. Do you really have a competitive advantage over your competitors or market? Dont brush over this question and say yes. “Of course, we have. We have this level of revenue. And are making this profit. And we have these customers etc”. But are you competing as a “me-too” offer, or do you really have a competitive advantage? But, chasing your competitive advantages is rather like catching chickens in a field. You will eventually find a way of catching that chicken. But keeping hold...