Octopus Competitive Intelligence

  Competitive Intelligence Research and urgent last-minute enquiries The subject of this article is Competitive Intelligence Research and urgent last-minute enquiries. We occasionally get enquiries from middle managers asking for a market analysis report. These types of requests tend to follow the same pattern. Before the new company financial year. Short notice, impossible time frames and minimal budget.  A senior manager has been asked to contribute to the company’s business plan. Then realises that Market Analysis is more complicated than a quick SWOT. Frankly, we could copy an old report and change the name of the company and competitors. We know it’s likely not to be read in any great detail. Never mind being acted on. We take the call, explain that this sort of activity needs to be strategic. Not just to fill in space in a business plan. When offered this sort of business, we find ourselves in a no-win situation. Agree to help them, and they get a few days work which is ...

  Why Competitive Intelligence and Data Analytics are different but work well together Here we discuss why Competitive Intelligence and data analytics are different but work well together. Both Competitive Intelligence and data analytics are used to find answers to questions. And Competitive Intelligence can include data analytics as a tool to find great certainty.  What Is Data Analytics? According to  Investopedia , Data analytics is the science of analysing raw data to make conclusions about that information. Many of the techniques and processes of data analytics have been automated into mechanical methods and algorithms that work over raw data for human consumption. What is Competitive Intelligence? Competitive Intelligence is the finding, sorting and critical analysis of information. To make sense of what’s happening and why. Predict what’s going to happen and give the options to help you control the outcome. Competitive Intelligence offers certainty, competitive adv...

  How to think within Competitive Intelligence using pencil and paper This article is called how to think within Competitive Intelligence using pencil and paper. Competitive Intelligence thinking can bring some brilliant ideas and ways forward. But how do you move from idea to getting started? Our minds are packed with some fantastic ideas, but these ideas stay where they are more often than not. In our heads, never to come to fluctuation. Convincing yourself that it was a daft idea.  New idea It is not easy to bring a new idea to life. To download it out of your head and make it become real. The path you will be on will always be unclear. You may start out with a very clear understanding of where you want to go and what you are going to do. But the mist of reality can really blind you and perhaps put you off altogether. The first place to start is to get support for your idea. Get buy-in from the right people to get anything off the ground. You’re better half if you are going...

  No time to die but which one of your competitors is going to kill you off? We are getting ready for the much-delayed release of James Bond’s latest adventure in “No Time To Die”. It has got us thinking about how some companies focus on one or two competitors and forget about the rest. We called this article no time to die but which one of your competitors is going to kill you off? We attempt to show you the best way to use Competitive Intelligence and provide a tenuous link to James Bond! No Time To Die Five years after capturing Ernst Stavro Blofeld, Bond has left active service. He is approached by Felix Leiter. He enlists his help in searching for a kidnapped scientist called Valdo Obruchev. Bond must confront new a villain whose schemes could see the death of millions. The point we are making is that James Bond focused his time on many foes during Daniel Craig’s adventures. All of whom could have killed him off. All didn’t, and what he didn’t realise was it was all part of a ...

  How a Fintech reduced customer churn using Competitive Intelligence. A case study Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients using our insight to create more business and better business. What did they know, what did they want to know? What did they learn, and what would you do in a similar situation? We show how a Fintech reduced customer churn using Competitive Intelligence. A case study. You know how You know how you are building a great SaaS platform. Investors are banging on your door to give you money for your development. Sign-ups are increasing daily. And maybe you could be the next unicorn out of Silicon Valley or Shoreditch? Move forward 18 months. Business is still good, and you have created something special.  But you feel things are starting to slow down a little. And competitors have come into your market offering something similar. At the same time, your sign-ups and sales are beginning ...