Octopus Competitive Intelligence

  Competitive Intelligence Analysis Thinking Needs to be Diverse and Rich This article suggests that Competitive Intelligence Analysis thinking needs to be diverse and rich. It provides our thoughts on why thinking can be at a premium and what an analyst needs to do to help independent thought. We have tried to be provoking, and you don’t have to agree with us.  Watch interesting things An Intelligence Analysis in the corporate world should read and watch interesting things. Not necessarily within their core subject matter. Watching interesting things hopefully will create alternative input. And eventually, lead to more interesting thinking. For a discipline seeking fresh thinking, Competitive Intelligence can be very inward-looking. Good analysts must be aware of this. And the drive for just finding a platform to solve all your Intelligence needs and problems will fail you. It’s also misguided to just use experts who have worked in the same industry for years. Love is bl...

  Competitive Analysis to find out who your competitors are This article is about Competitive Analysis to find out who your competitors are. Before you commence a startup or introduce a new offering, or move into new markets, you must know your competitors. To give you an idea of the direct and indirect competition you face and how you can stand out. Ongoing analysis is also worthwhile. To keep up with changes and any improvements they make. As well as how those changes and modifications might impact your business. What are you trying to find out Knowing who your competitors are, what they do and finding their price list is just the very start of Competitive Analysis. You have not even scratched the surface. It’s not going to be good enough. You need more, and this is an excellent place to start: Work out how many competitors there are, where they’re located, how big and profitable they are. Understand their strengths and weaknesses  Define their value proposition and sales st...

  How to conduct Competitive Analysis to protect your Competitive Advantage Disruptors can seriously damage and, in some cases, kill your business. They do this by finding what makes you tick. And then attacking this critical aspect of your business. Your Competitive Advantage. This article suggests ways to tackle threats to your Competitive Advantage from disruptors. We ask how to conduct Competitive Analysis to protect your Competitive Advantage. Disruptors who can damage your business are those who can attack your Competitive Advantage. Your Competitive Advantage. Your core asset is also your greatest vulnerability. So, do you know your advantage in the market? You don’t need to track every new development and entrant. Only the ones that pose a threat to this Competitive Advantage. This article asks how to conduct Competitive Analysis to protect your Competitive Advantage. So that you can identify your competitive advantage and key threats and opportunities.  Successful and...

This article is called Competitive Intelligence creates more certainty that you have the right answer.  Imagine walking down a dimly lit street. On your own, in a city. A place you don’t know. It’s a cold autumn night in this former Eastern Bloc capital. You can clearly see things near the single street light. And it’s the only light working in the street. But some objects are much harder to see. And other things cant be seen at all. These facts are something you can be 100% certain about. You know you don’t know.  Think about the next and future actions you need to take. Determine what options you have. As you know, to make a good decision you have to ask good questions.   Even in a dark street overlooked by even darker watching windows, there’s still a lot of data out there. To comprehend and to use. To help answer the question. If you don’t ask good questions, you will waste a lot of time and effort. You will make ill-informed decisions, and the right actions will...

  Why product competitive analysis is essential for all stakeholders This article explains why product competitive analysis is essential for all stakeholders. We get it. You’re a Product Manager working in a crowded market sector. And you are busy enough working on your day job. Keeping your customers happy and making sure the cash keeps coming in. But it’s essential to understand your competitive advantage offerings over your rivals.  You need to understand your competitors. Have a grasp of their product strategies, features and benefits. The best way to collect helpful information is by conducting Product competitive analysis.  Product Competitive Analysis evaluates competitor offerings. Isolating your and their strengths, weaknesses, and market position. To maximise your potential results. There are many things to understand when assessing competitor products. But who else can benefit from Product Competitive Analysis? Stakeholders Product Competitive Analysis (and Com...

  How to do Competitor Research Analysis by Octopus Competitive Intelligence In this article called how to do Competitor Research Analysis by Octopus Competitive Intelligence, we will help see why finding out what competitors are doing is an important exercise. And what sort of threat they present to your success is really important to know. Competitor Research isn’t the be-all and end-all to your success. But if you had to make a list of the top ten how to make your company a success, it is right up there in the top three.  What I am trying to say is that Competitor Research is essential but don’t obsess with it. Never react to a competitor move without sleeping on it and asking why they have done what they did. But you’ll be in a better position than 60% of your industry by actually knowing about it. Get a Competitor Research agency like ourselves to obsess for you. That way, you could be in a position to know what they are going to do next before they do it.  Just know...

Week by week, you will read true stories. Created from our Competitive Intelligence work. You’ll meet the clients and people using our insight. To build more and better business. What did they know, what did they want to know, what did they learn, and when would you do in a similar situation? This Competitor Analysis case study shows how we increased certainty for a brand. And it explains how easy it is to take competitors for granted.  We hope that is Competitor Analysis case study shows that our client acknowledged that they were uncertain about their competitor. But respected them enough to change that. You know how You know how you have a competitor with an excellent reputation? And annoyingly they also provide great products? Luckily, they haven’t put much effort into your key markets. So, you are not too worried about them. Then the name of the business starts popping up. Your sales teams are complaining about them. And they have ramped up their efforts on your key accounts....