Octopus Competitive Intelligence

This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don't know.  When we ask a great question that requires some thought, it immediately isolates a knowledge gap. Now, it is easy to think what's all the fuss about a question. You ask them all day, and I tend to get an answer. But are they the correct answers? Are they answers to make you go away happy? Are the answers that you learn anything from?  Many people are afraid of asking too many questions because they feel uncomfortable. They don't want to show people they don't know something. Now others find the whole question answering situation interesting and stimulating. Eager to find the answer and create more knowledge of the subject.  We are conditioned at school to try and be the first to put our hand up when a teacher asks a question. Hands go up without really thinking. In...

This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series of questions, we will analyse the answers and publish a report. So onto the Competitive Intelligence questions to NATS Strategy Analysis and Development manager. 1. In your view, what's Competitive Intelligence? The systematic collection and objective analysis of information on a business's market environment (competitors, customers etc.) to enhance that business's competitiveness 2. In your view, what's the true benefit of CI? Greater awareness of competitive gaps 3. How would you advise a company with no experience in Competitive Intelligence to get started?  Many guides etc. describing how to get started. Use consultants to support a specific project and thereby get the a...

This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at  BT , Andrew Beurschgens. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series of questions, we will analyse the answers and publish a report. 1. In your view, what's Competitive Intelligence? The process and the outcome that curates all source information that is legally and ethically collected and analysed to create the knowledge and the foreknowledge of the market around us as a prelude to decision making and action 2. In your view, what's the true benefit of CI? Decision support, bigger picture, choices and the opportunity in some instances to be one step ahead 3. How would you advise a company with no experience in Competitive Intelligence to get started?  Ask them to articulate what their business is. What five questions keep them up at night about that external environment - customers, competitors, ...

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