Octopus Competitive Intelligence

The Move Makes No Sense: Until You Ask This One Question The Move Makes No Sense: Until You Ask This One Question: Weekly Winning Strategies You’re knee-deep in competitor analysis. You’ve got tabs open like a conspiracy theorist. SEC filings. Product changelogs. Archived pricing pages. CEO Twitter rants. You’re not here for inspiration—you’re hunting for asymmetry. And then it hits you: You find something that doesn’t add up. A pricing change that seems irrational. A product launch that no one asked for. An executive hire that contradicts their stated strategy. Silence from a company that just raised a round. This is where most analysts freeze. They stare at the move, confused. They try to explain it away. Or worse, they label it “a mistake.” You ask the only question that actually opens doors: “In what context would this situation look right?” Because that’s how you reverse-engineer the real strategy—the one they don’t talk about. The one the press won’t cover. The one that shapes wh...

Always the First Steps — Let’s Talk About Competitive Analysis Like It Actually Matters: Weekly Winning Strategies Competitive Analysis Matters. But you know everyone’s chasing tactics. Cold outreach. SEO. Paid ads. More content. Yet most, especially in early-stage startups, skip the most obvious step: Understand your competitors like you understand your product. Not just their features. Not just their pricing. And not just their logos on a pitch deck. I’m talking about understanding their decisions and  why  they make them, because that’s where the real signals hide. So, what are the  first steps ? Here’s the actual list. No fluff. 1. Forget the Product. Follow the behaviour. Too many founders start with competitor feature comparison charts. That’s lazy. Real competitor analysis starts with behaviour: Who are they targeting? What are they saying  first  in their marketing? Where are they putting the most energy: SEO, LinkedIn, YouTube, events? What’s their tone...